Print, Digital, & Social Campaign 2015 ADDY, Gold: Blog Design
Serial Thriller, ID’s first-ever, three-part scripted series relives the chilling and disturbing career of one infamous serial killer. The agency was tasked with creating a heart-stopping campaign that brings to life the fear and mystery that an individual, a community and detectives feel when a serial killer is on the loose. A custom blog, built on the Tumblr platform, unfolded as the series progressed for users to follow along. In addition, site graphics were leveraged for social platforms to further drive interest in the series.
Project Roles: creative concepting, photoshoot styling and art direction, front-end site concepting and design, social campaign design
Client: Investigation Discovery | Agency: The Agency, Discovery Communications Creative Director: Greg Stein | Art Direction/Design: Jenni Green & Anand Gahlot | Copywriter: Sheila Hayes | Photographer: Eric Ogden | Site Development: Friendly