Jenni Green
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Serial Thriller

Print, Digital, & Social Campaign
2015 ADDY, Gold: Blog Design

Serial Thriller, ID’s first-ever, three-part scripted series relives the chilling and disturbing career of one infamous serial killer. The agency was tasked with creating a heart-stopping campaign that brings to life the fear and mystery that an individual, a community and detectives feel when a serial killer is on the loose. A custom blog, built on the Tumblr platform, unfolded as the series progressed for users to follow along. In addition, site graphics were leveraged for social platforms to further drive interest in the series.