Murder Chose Me reflects on the remarkable career of retired Shreveport homicide detective Rod Demery, who was destined for a life with the badge after his own mother was murdered when he was just a child. The campaign art was centered around thoughtful, personal images shot by Dean Alexander in Rod's hometown. The goal was to capture the true spirit of the detective, who despite his past and all he's been through, is an extremely genuine, likeable guy. After the show premiered, Rod Demery quickly became a new fan favorite for the Investigation Discovery audience.
Project Roles: creative concepting, photoshoot art direction, key art and digital art direction/design
Client: Investigation Discovery | Agency: The Agency, Discovery Communications Creative Director: Greg Stein | Art Direction & Design: Jenni Green | Copywriter: Matt Stangl | Photographer: Dean Alexander | Photo Production: Kim Pazourak