Jenni Green
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LivingSocial Brand Development

Branding & Identity
2013 AIGA 50 Winner

Designed completely in-house and on an abbreviated schedule, LivingSocial's full-scale brand overhaul included creating a new aesthetic, wordmark, visual language, and usage guidelines. The brand was infused into all aspects of corporate culture, from the walls of the offices to the styling of company events. Employees were immersed in the aesthetic that defines what it means to be LivingSocial.

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