We are addicted to animals. How many times have you found yourself clicking on just one more puppy video? Just one more. No other brand has the name recognition and ability to feed this addiction the way Animal Planet can. This rebrand concept introduces a simple, fresh, bold look for the multi-platform network.
Project Roles: creative concepting, campaign art direction and design
Client: Animal Planet | Agency: The Agency, Discovery Communications Creative Director: Beth Stewart | Art Direction/Design: Jenni Green