What better way to spread holiday cheer than a two-day marathon of Investigation Discovery's beloved Homicide Hunter? A vintage Christmas-inspired package was created and animated for this campaign, with additional supporting graphics for ID's social platforms. The campaign broke network records for both sweepstakes entries and social engagement. I don't know about you, but I'm excited.
Project Roles: creative concepting, on-air graphics package design, social campaign art direction and design
Client: Investigation Discovery | Agency: The Agency, Discovery Communications Creative Director: Greg Stein | Art Direction/Design: Jenni Green | Copywriter: Sheila Hayes